Wednesday 10 October 2012

Simple Composition

Introduction
Product photography is one thing which really sets itself in a different light during the 60's and 70's. During these times the techniques which were discovered are now being replicated today. In this piece of work i will be look at the work of Cuba Gallerys of flickr. As he has got a great style which is typical of the 60's and 70's. 
This image is one that holds all the of the cliche of the 70's colours and advertising style, this shot is composition wise very simple in the sense that is follows the rule of thirds has a good straight line of sight. The main this which makes this shot is the colours they all bounce of one another, the blue and red both fight to be seen more within the shot. This technique is one that is very effective especially when you start playing around with the curves and desaturate the image. Another part of this image both adds in texture and message. This part is the table it shows an old wood table with distinctive grain, By adding in this feature you follow the theme of vintage with the again of the product, this again aids the message and how they want to show that this is a old but yet grand object. This point if also supported but he camera being on the book pedestal as it is a great thing.  By showing the wood table to also keep the shot very simple, you are not confusing the viewer into thinking something false due to the angle in which the object is shown. This image does very well in showing the viewer what the main point of focus of their eyes should be by singling out the object and keeping the whole frame simple.     

  The Use of Colour

This is another of Cuba Galleries photos which again are simple yet effective. What I want to draw attention in this image is the way he uses the colour in the background. You might ask what is in the background, well that is completely irrelevant as it is out of focus anyway due to the the extreme shallow depth of field.There is a strong divide in the colour of this image as you can see in the background that there is a red and black side to the photo. This it to show the child nature of the crayon because as we were all younger we never blended colours so by having this bold divide you make this more obvious to the viewer. Using the shallow depth of field is also another way to single out your subject, again keeping it simple and effective.   

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